Description
Storytelling with qualitative data can have a powerful impact, but we live in a very quant-focused world and effective use of qualitative data can be seen as a bit of a lost art!
By using stories to convey the experiences and attitudes of individuals, researchers can create a more personal and relatable context for their data. This can help to engage and persuade audiences, and can also provide a more nuanced and detailed understanding of the topic at hand.
Storytelling with qualitative data can be a way to highlight the voices of underrepresented or marginalized groups, and can provide a platform for these groups to share their experiences and perspectives.



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